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You are here: Home / Archives for Marketing

Marketing Is More Than Selling

March 9, 2011 By mco Leave a Comment

Malcolm Galdwell, the best selling author of Blink and Outliers, spoke at TED about Dr. Howard Moskowitz and what he did for spaghetti sauce, $600 million in sales. (Click here to watch Malcolm Gladwell video.) Galdwell tells how Howard uses horizontal segmentation to grow spaghetti sauce sales. Segmentation in marketing and economics is the division [Continue Reading]

Filed Under: Marketing Tagged With: horizontal segmentation, marketing, selling

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