Family Business Consulting by HRB

Free Consultation by HRB Family Business Consulting
  • Home
  • About
    • About
    • Press
  • Blog
  • Family Business Experience
  • Contact
  • The Word
    • Dictionary
You are here: Home / Archives for marketing

Great Companies, Family Businesses, Don’t Start With A Plan! Really?

May 29, 2012 By HRB Family Business Consulting Leave a Comment

  Planning, Passion and Purpose in Great Companies Many Colleges and Universities have a center for small business, some have programs for family businesses and a few even offer degrees in Family Business Management. Many if not all offer classes on business plans, strategic plans, tactical plans, short term plan, 5 year plan and some [Continue Reading]

Filed Under: Business Planning Tagged With: business, business plan, business plans, civil war, entrepreneurship, family business, management, marketing, memorial day, passion, planning, purpose, small business consulting, spreadsheet, strategic business plans, strategic planning, tactical planning

The Choreography of Sales Service – Should You Underpromise And Overdeliver?

April 9, 2012 By HRB Family Business Consulting Leave a Comment

Customer Service graphic

. “We provide solutions.” Sound familiar, this is what our business is based on; what many business are based on, we all provide services. Today, the service sector’s share of the U.S. economy has risen to roughly 80 percent. Being a service business is complex, complicated and it’s on a continuum; customer’s expectations increase with [Continue Reading]

Filed Under: Continuous Improvement, Family Owned Business, Process Management Tagged With: advanced product quality planning, bill hybels, business, continuous improvement, Customer Service, family business consulting, hrb, ken blanchard, low cost airlines, management, marketing, patrick lencioni, service, service businesses, services sector, southwest airlines, united airlines, willow creek community church

Strategy: Start At The END

March 12, 2012 By HRB Family Business Consulting 1 Comment

“One of the best starting points for a strategy session is at the end of it. I’m talking about more than the objective, but what the experience will be for customers and employees.” — Paul Williams

Strategy: Start at the end. A strategy is a plan of action designed to achieve a vision. Paul Williams is the Founder of Idea Sandbox, a self-described Barnstormer, Creative Problem Solver, Retail Marketing Crackerjack and Writer. Recently Paul wrote, “One of the best starting points for a strategy session is at the end of it. [Continue Reading]

Filed Under: Continuous Improvement, Strategy Tagged With: business strategy, customer experience, customer experience management, customer relationship management, Customer Service, customers, family business consulting, marketing, marketing plan, paul williams, relationship marketing, sales, setting goals, strategic management, strategy, vision

Process Management Key To Capturing Market Share, Leveraging Changes In Market Conditions

January 23, 2012 By HRB Family Business Consulting Leave a Comment

Can better business process management practices improve your position by making it easier be first-to-market product change/innovation, service or delivery method? Family Businesses surveyed by a major accounting firm shared some interesting observations. One of their observation showed how family firms viewed the demand for their products over the past twelve months, 44% felt the [Continue Reading]

Filed Under: Continuous Improvement, Family Owned Business, Process Management Tagged With: business process management, change marketing, changing, family business, family business consulting, hrb, market share, marketing, marketing change, pizza, process management, processes

“The Best Version Of The Same Old Thing Isn’t The Best Version Of Anything”

November 14, 2011 By mco Leave a Comment

In classical Greece, Mnemosyne — usually translated as “Memory” — was considered to be the mother of History, Music, Astronomy, and all the other Muses. Memory is fundamental to learning and knowledge. Boosting your memory will help you both gather new information and track where you’ve been in your life, bringing your past with you [Continue Reading]

Filed Under: Continuous Improvement Tagged With: brand development, IKEA effect, Industrial Design, marketing, physical ergonomics, usability

Survive To Thrive

September 19, 2011 By mco Leave a Comment

Move past mere survival so you can thrive in small business by understanding the type or shape of the economic downturn you are managing through. In economics, recessions can be plotted on a graph; normally these downturns are discussed by the shape of the graph’s curve. Knowing the shape helps you make the right plan. [Continue Reading]

Filed Under: Effective Business Tagged With: business cycle, business plan, captions, double dip, downturn, economic history, economics, keys, macroeconomics, marketing, recession, recession shapes, recessions, survived, surviving, Surviving To Thriving, thrive, thriving

Customer Service – A Compass will help the Team find their way

March 18, 2011 By mco Leave a Comment

Having and executing a plan are key puzzle pieces linked to solid metrics and great communication. A Compass will help the Team find their way. In John Grissom’s The Client, attorney Reggie Love wears a compass around her neck. A recovering alcoholic and pill user, Love explains, “So I’ll never lose my way again.” Success [Continue Reading]

Filed Under: Customer Service Tagged With: Customer Service, marketing, strategic planning

Marketing Is More Than Selling

March 9, 2011 By mco Leave a Comment

Malcolm Galdwell, the best selling author of Blink and Outliers, spoke at TED about Dr. Howard Moskowitz and what he did for spaghetti sauce, $600 million in sales. (Click here to watch Malcolm Gladwell video.) Galdwell tells how Howard uses horizontal segmentation to grow spaghetti sauce sales. Segmentation in marketing and economics is the division [Continue Reading]

Filed Under: Marketing Tagged With: horizontal segmentation, marketing, selling

Welcome to HRB & Associates!

HRB & Associates is a strategic consulting firm focusing on Family Owned, Privately Held, Small to Mid-cap firms. Our clients come to us for a variety of reasons:
• They are frustrated with their Teams ability to produce year over year profitability.
• They are concerned with their ability to manage talent and succession plan.
• They are fed-up with year over year cost increases.

Our clients will tell you, HRB helped us make money, save money and build better Teams.

There is "no charge for an initial consultation. If I can't help you I will find someone who will."

— Bernie Scibienski

Connect with HRB

To see my LinkedIn profile, click here:

Bernie Scibienski

Plan Your Business

HRB_busmtg_wordcloud_250
 
We start with an assessment, metrics and performance. We believe that strategic planning, succession planning and Human Resource Management are results of understanding where we are, where we want to go and a metric driven approach to getting there.
 
Hoshin Kanri or Policy Deployment is what’s accomplished by linking the business plans to results.

Our expertise includes:

• Business Assessment
• Performance Management
• Organizational Planning
• Business Services
• Technology Services
• Benefits Management
• Risk Mitigation
• Government Compliance

Contact HRB for a free assessment and introduction to our business consulting services.

Subscribe via Email

Enter your email address to receive my latest business information by email.

Follow HRB on Twitter

My Tweets

Copyright © 2023 · HRB Family Business Consulting • Site by Media Café Online

 

Serving clients in — | Michigan | Genesee County | Ann Arbor | Flint | Grand Blanc | Fenton | Lapeer | Durand | Linden | Hartland | Frankenmuth | Birch Run | Flushing | Brighton |

| Grand Rapids | Holland | Muskegon | Bay City | Midland | Saginaw | Swartz Creek | Burton | Clio | Davison |

 

Loading Comments...