“If fidelity to freedom and democracy is the code of our civic religion then surely the code to our humanity is faithful service to that unwritten commandment that sate we shall give our children better that we ourselves received.”
Mad Men is an American period drama television series created and produced by Matthew Weiner. Mad Men is set in the 1960s, initially at the fictional Sterling Cooper advertising agency on Madison Avenue in New York City, and later at the newly created firm Sterling Cooper Draper Pryce. The focal point of the series is Don Draper (Jon Hamm), creative director at Sterling Cooper and a founding partner at Sterling Cooper Draper Pryce, and the people in his life, both in and out of the office. The plot focuses on the business of the agencies as well as the personal lives of the characters. As such, it regularly depicts the changing moods and social mores of 1960s America.
Modern Family (stylized as modern family) is an American comedy which debuted on ABC on September 23, 2009. Presented in mockumentary style, the fictional characters frequently talk directly into the camera. It tells of Jay Pritchett, his second wife and stepson, and his two children and their families. Christopher Lloyd and Steven Levi tan conceived the series while sharing stories of their own “modern families.”
Recently the catch phrase Mad Men in a Modern Family World has begun to pick-up traction. First used to describe an unchanging political party and their loss of national based and the cluster of older, white men with dated “traditional values”.
It is now being used to describe marketing. Steve Smith recently posed these thoughts.”Brands are in danger of turning into the something similar, particularly when they are trying to connect with men.
The men’s market is changing. No doubt, men are becoming more active, engaged consumers who shop a broader swath of categories and do so in a way that’s quite different from earlier generations.
If men as consumers are becoming more broad and diverse, so must the ways we connect with them. Let’s stop issuing the same old appeals aimed squarely at misguided male stereotypes. Here are some things to add to your “don’t” list: Assume Men are Stupid, Lazy and Immature, a One-Size-Fits-All Definition of Masculinity; It’s Masculine to Put Crap Into Your Body (and Feminine to Care).
Family Business, Privately Held Firms need to recognize the changes in the world. Too often successful next generation family businesses become smaller regional players stuck in the changing moods and social mores of 1960s America. Besides technology, there are a host of generational differences.
U.S. Workforce is changing, increases in health care and health-related jobs and declines in manufacturing jobs and workers. There has been an increase in workers with technical skills and increasing diversity in the workforce.
Diversity includes all the Differences in human characteristics and composition of your workforce. They include:
♦ Race/ethnicity • National origin/immigration
♦ Age/generational differences • Sexual orientation
♦ Gender • Marital and family status
♦ Disabilities • Religion
Is your organization Mad Men in a Modern Family World?
“The code to our humanity is faithful service to that unwritten commandment that sate we shall give our children better that we ourselves received.”
We need to consider the changes, the diversity, innovate and respond. Remember what our fathers taught us.
Spend time with and take responsibility for your children.
Be a teacher by both word and example.
Don’t Place Unreasonable Expectations on Yourself or your Children.
Realize that a father’s job is never done.