Malcolm Galdwell, the best selling author of Blink and Outliers, spoke at TED about Dr. Howard Moskowitz and what he did for spaghetti sauce, $600 million in sales. (Click here to watch Malcolm Gladwell video.)
Galdwell tells how Howard uses horizontal segmentation to grow spaghetti sauce sales. Segmentation in marketing and economics is the division of the market into groups or clusters that may cause them to have similar demand on goods or services.
Best practices and strategic planning can help reduce stress. Autogenic training, cognitive therapy and Fractional relaxation maybe recommended techniques to relieve stress; preparation, communication and teamwork are another set of tools. ” Dans les champs de l’observation le hasard ne favorise que les esprits préparés.” is a quote from a famous lecture by Louis Pateur, it’s translated,” Fortune favors the prepared mind.” Planning is a key to planning and planning vital to organizational success.
Marketing is more than just selling. Moskowitz and his horizontal segmentation help gather and cluster the data. Marketing identifies needs and wants, and sometimes it helps label and clarify.
All the runners in a race compete, only one wins.
Thanks for all you do.
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