- Graphic art covers a broad range of art forms. Graphic art is typically two-dimensional and includes calligraphy, photography, drawing, painting, printmaking, lithography, typography, serigraphy (silk-screen printing), and bindery. Graphic art also consists of drawn plans and layouts for interior and architectural designs.Today, graphic art is usually associated with commercial art that is used in marketing. In this case, the purpose of the graphic art is to capture the interest of the audience on the product or service in order to increase the volume of business.
- Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, programmers, sign makers, etc.) – undertaken in order to convey a specific message (or messages) to a targeted audience.
James Victore is an artist and designer. He attended the School of Visual Arts in New York, but never graduated. His work has been shown at major art institutions, including the Museum of Modern Art in New York James Victore is an independent graphic designer whose clients include Moët & Chandon, Target, Amnesty International, the Shakespeare Project, The New York Times, MTV, the Lower East Side Tenement Museum and Portfolio Center. He has been awarded an Emmy for television animation, a Gold Medal from the Broadcast Designers Association, the Grand Prix from the Brno Biennele (Czech Republic) and Gold and Silver Medals from the New York Art Director’s Club.
During a recent interview, Victore was asked what made him so efficient.
His simple reply: “I make decisions.” We make hundreds, if not millions, of micro-decisions every day – from what to focus our energy on, to how to respond to an email, to what to eat for lunch. You could easily argue that becoming a better (and swifter) decision-maker would be the fastest route to improving your daily productivity.”
Decision-making can be regarded as the mental processes cognitive process resulting in the selection of a course of action among several alternative scenarios. Every decision-making process produces a final choice.
Business, your business is a linked, chain-like structure and each function up and down the organization; relies on the rest. Opportunities for improvement require we find a error, a mistake. A serious step in your evolution requires we acknowledge there will be opportunities and they are made with best intentions. We make decisions every day. The vast majority are solid.
Choices are the hinges of destiny. —Pythagoras
In his book, Blink Malcolm Gladwell, TED Talks – Spaghetti Sauce King! He suggests that decision making is intuitive. At the heart of the book is the idea that snap judgments — even apparently instinctual, gut reactions — are accurate. It’s what cognition experts call “thin-slicing,” which Gladwell defines as “the ability of our unconscious to find patterns in situations and behavior based on very narrow slices of experience.” So, as Gladwell notes in several telling anecdotes, an art expert can look at an apparently genuine ancient sculpture and know it’s a fake. Or a relationship expert can judge whether a couple has a chance at success by studying their faces for a few minutes.
He cites a number of examples of people who have learned how to isolate and then minimize the smallest slice upon which they can base a decision and expect it to be correct with a sufficiently high degree of certainty. These people are experts in their fields, and are able to make extremely accurate decisions with far less information than we might expect.
As we grow and evolve we need to continue to make decisions. Don’t second guess, don’t fear making decisions, and don’t get stuck.