The 5 by 5 rule in shopper marketing states: a product in store should convey its value proposition within five seconds from at least 5 feet away. F. Scott Fitzgerald wrote, “Her voice is full of money.” in his seminal work, The Great Gatsby describing Daisy Buchanan. The Denison Model is the result of over [Continue Reading]
Labor Day
Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country. Part of the season is children returning to [Continue Reading]
Is More Business Innovation Created by Entrepreneurs or Intreprenuers?
Business innovation today comes both from entrepreneurs and intreprenuers. But what is an intraprenuer? An intraprenuer is an person employed to drive innovation within a business in order to revitalize and diversify its business. Tiger Woods, Severe Weather, Brittany Murphy, Avatar, Health Care and Yemen are six of the top ten searches this week. Grab [Continue Reading]