“I just want what we all want: a comfortable couch, a nice beverage, a weekend of no distractions and a book that will stop time, lift me out of my quotidian existence and alter my thinking forever.” Quotidian, means commonplace, done daily or recurring daily. Often we need to remind ourselves, it’s our job to [Continue Reading]
“Her voice is full of money”
The 5 by 5 rule in shopper marketing states: a product in store should convey its value proposition within five seconds from at least 5 feet away. F. Scott Fitzgerald wrote, “Her voice is full of money.” in his seminal work, The Great Gatsby describing Daisy Buchanan. The Denison Model is the result of over [Continue Reading]