Can better business process management practices improve your position by making it easier be first-to-market product change/innovation, service or delivery method?
Family Businesses surveyed by a major accounting firm shared some interesting observations. One of their observation showed how family firms viewed the demand for their products over the past twelve months, 44% felt the demand increased, 39% decreased and 17% believed demand was the same. Over 70% of the firms, Family Businesses say they are very competitive compared with market leaders.
Changing markets conditions and changing offerings are a means to capture market share. Burger King, the No. 2 burger chain, has quietly begun testing home delivery of its burgers, fries and other sandwiches since the fall at four of its restaurants in the greater Washington, D.C., area, with an eye on expanding beyond that.
If change is the only constant, is your business ready?
Our process created these opportunities. A Process typically describes the action of taking something through an established and usually routine set of procedures or steps to convert it from one form to another. A process involves steps and decisions in the way work is accomplished, and may involve a sequence of events.
Home delivery of Burger King!
Should home delivery catch on for the burger giants — as it has for the pizza kingpins — it could be an industry changer? But it runs counter to long-held consumer perception that fast-food burgers and fries travel poorly — and don’t warm up well in the microwave. It also would require millions of hungry folks to change their at-home eating habits.
The pizza leaders on the other hand have appeared to have adopted two different strategies. Domino’s Pizza said a combination of new digital-marketing technologies and social media, coupled with consistent menu pricing strategies, will help maintain the sales momentum the pizza chain has enjoyed over the past two years. The marketing investments include a mobile-optimized website for online ordering, new audible formats for the chain’s popular Pizza Tracker, smart-phone and tablet apps for ordering, and the Pizza Hero game for the iPad launched in November.
While Little Caesars has identified in their SWOT plan the following strengths, Hot-N-Ready pizza for only $5, first to serve pizza at lunch, drive thru, and serve pizza in minutes Limited varieties of choice and lose focus on taste.
Family businesses need sales strategy and resources. Marketing, websites, press releases and trade shows need to be focused and support the strategy. Resources behind the ‘flash” are a must. Nothing will derail new products, new launches and disappoint new customers like an initial slip. We only get one chance to make the first delivery!
Home delivery is a process. Delivering quality is a process. Stay focused and follow the process. How will you create new business opportunities — or react to market evolution or revolution — through better process management?
It’s the voice of Life that calls us to learn.